The point, during days of creative destruction like the ones we are living in, those with vested interests will do everything in their power to maintain the status quo. So they will intentionally give you the wrong information so you will be disillusioned.

Seek out those thinking outside of the box, go where everyone says not to go, and forge your own path. If you follow those that have gone before, you are almost destined to fail, or worse, sink into mediocrity.

But, that is not why I wrote this update, it was while I was waiting I got to thinking.

Even in perfect health, we are reminded to see the doctor, have our fluids tested, and basically checked out, just in case. We let the doctor see, poke, prod, and check us every which way. Nothing is hidden.

Because we want him to find something wrong so he can fix it.

But we rarely do so with our business. We listen to our accountant, but typically this is just a financial review.

Imagine if you brought in someone with expertise that you trusted to see every aspect of your business and find where the issues are? Essentially, lean forward on your left elbow (the guys will understand that one) and make sure your business is running well in every aspect and all the different parts are working together.

Do you think it would make a difference?

I sure do…

I had a great talk with a neighbor and a friend who is a music director at a local church yesterday about their website.

They have a tech committee to work on their website. The members all work in IT departments at local companies. They are all solid people donating their time, I respect them for their commitment.

However, they are the absolutely wrong group of people to design a website.

If you think I am wrong, would you have this group design the church’s newsletter?

I doubt it.

But in 2012, creating a newsletter requires software, a computer, and a pretty fancy printer, and do not get me started on all the technology needed to process the pulp into the paper it is printed on. These are all tech things, but they do not have anything to do with what people think a newsletter is.

People intuitively understand a newsletter is a communications function.

Well, your website is too.They provide essentially the same function.

So when you are designing a website for your business and your organization, leave your IT department out of it.

You should apply your efforts on accomplishing 3 key criteria, whether you are a church, a business, or selling a single affiliate product.

1. Find your message, then build everything around that.
2. Create value for your visitors experience. Reward them for using your site.
3. Move them to action.
1. A Church? Make your site focused on getting new members to join and regular members to be more active.
2. A business? Promote your benefits and values to potential clients and give them a reason to come it.
3. A Product? Find that unique selling proposition and create an urgency to action.

Until you stop treating your website as a technological tool and start focusing on it as the way to get your community excited about your message, you will struggle.

Be the architect of your organizations message, not the builder.

Concentrate on your message, leave the tech to someone else.

Typically, it was created during the start up process of the business when cash was incredibly tight and done by a friend or relative who was helping out.

Nod if you have heard this story before.

Yet in 2012 it is a the place where your potential clients may see your business for the first time.

And you are embarrassed by it? What a horrible feeling.

And if you are like most small business people, you stop looking at your site because it just puts you in a bad mood.

So what should you do?

Well, we recommend a couple options.

If money is still tight, we can create a simple, great looking site for a very reasonable price. The goal is to give your business a front page you can be proud of, rank in the search engines, and deliver increased sales.

If your budget is bigger and you are ready to turn your site into something that is focused on growing your business, hits the keywords that your potential clients are searching for, and converts them while continuing to add content over time, we have a great solution.

Either way, take a look at your present website and ask am I proud of this. A bad website is like a dirty front door, it turns customers away before they even get a chance to see what you can do for them.

If you are ready to move, call us at 770–755–1503 and we can make you proud of your web presence by next week.

What is a mobile optimized website?

Simple, it is a second website that is only shown to those coming in on mobile phones.

T his way you can optimize the experience for your customers.

When the customer come to your website via a computer, you are shown your main website.

When the customer comes to your website via a smart phone, they are shown your mobile optimized site.

Why Mobile Optimized Sites Convert!

When a person is looking at websites on their smartphone they are much more likely to be looking to have contact you to either book your service or make a buying decision.

Our goal with these sites is to answer their immediate questions AND get them to call you.

We all know, if you can talk to the client odds are you can sell them on your goods or services.

So How Much Will This Cost Me.

We are offering our basic Optimized Mobile Site for sale for the low price of $500. This price will cover most businesses and will only rise if you need additional pages on the site.

And do not worry, we have very reasonable plans for maintenance, including 30 minutes a month of service included in our pricing.

So give Royce Internet Marketing  a call to discuss our online mobile website solution at 770-755-1503 today to get started and grow your profits.

You know you need to be on the internet, but you do not have the time or the resources to achieve these goals, plus it can be pretty confusing.

Let’s face it, you need to get the doors open everyday and make sure the employees show up and product gets ordered, and the customers are happy, and, and, and…

But then you look around and you know that people are not reading the Yellow Pages or the local paper as much anymore and finding new customers is tough work.

So what do you do?

Well, first of all, you need to hire my team.

Why, you ask?

Because we understand you are using the internet to get new customers into your store.

Our motto is very simple:

We Help Small Businesses get MORE CUSTOMERS by being

FINDABLE on the INTERNET.

We use the tools that are available and advance your presence on the internet. If you already have a website, great. You may not even need one otherwise.

But we do know that there are lots of ways to get you listed in Google and Yahoo and Bing, and we use them all.

And we also focus on getting your business to show up higher in the search engines on the WORDS YOUR CUSTOMERS ARE SEARCHING ON.

So we are not focusing on creating a big ego project, we are focused on finding you more business.

So give Royce Internet Marketing a call at 770–755–1503 today and learn how we can craft a strategy of getting you more business using the internet.